Our Story

The People Of Sand was launched between Rabat and Dubai by French woman entrepreneur Audrey Soler. THEPEOPLEOFSAND.COM sells berber carpets and leather pouffes handmade by the team in Morocco.  Clients are from all around the world and the online store offers the best prices for carpets and pouffes because the business has remained exclusively online. Less operating costs and low profit margins = best prices for the customers + best trade value for the crafters.

Today The People Of Sand team is located between Rabat, and Dubai. Audrey is what medias call a digital nomad. She runs her businesses while travelling and she gets some help with Camille handling Customer Service and day-to-day operations. We have people asking questions and we are happy to advise them. We can be reached in so many ways.

The People Of Sand sells exclusively online and we work directly with Moroccan handcrafters. This explains why our carpets and pouffes are  the most affordable on the market.

Audrey is involved every side of her online store from sourcing the pieces, the production, the marketing and the business strategy. After working for 15 years in advertising in Europe and in the Middle East she decided to find a better work life balance with time for her passions.

As a serial entrepreneur, Audrey is also known to have formerly organised music events in Dubai under the brand @TheOtherSide - She aimed at promoting local indie music bands from Europe and Lebanon with events sponsored by Ray-Ban, Puma, etc.

These days Audrey shares her time between Morocco, United Arab Emirates and Europe. She travels to Morocco frequently and she meets directly with the crafters. You can follow Audrey's travels and inspirations on instagram @thepeopleofsand.

“Of French, Spanish & North African family origins I was born and raised in Paris, France. After living in the US and London I moved to Dubai in 2005. I remembered missing interior styles and influences that I had grown up with. It was this constant need to find unique, crafty items that lead me to create THEPEOPLEOFSAND.COM first in Dubai. The pieces I select are all handmade and bring that bohemian chic style to any interiors.” Audrey Soler, Founder & Creative Director of The People Of Sand.

Read what the press says about The People Of Sand: http://www.thepeopleofsand.com/pages/press

Follow us on instagram @thepeopleofsand

Pinterest www.pinterest.com/thepeopleofsand

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